Meet our team

CO-FOUNDER 

Kati is an expert in branding, marketing psychology, and communication. She is a burnout prevention and people operations trainer for top Estonian companies and a co-creator of the game-changing e-commerce and customer loyalty automation model "Boosting Loyalty. " Over the past 14 years, she has founded and led many businesses, from hospitality businesses to youth skillset platforms.

Kati is also knowledgeable in team dynamics and burnout prevention, served as a mindset management lecturer at the Estonian Academy of Security Sciences, and was recognized as Education Friend of the Year in 2015. Additionally, she is the author of self-management and marketing books.

As a global mentor in AI, marketing, and burnout prevention in accelerators like the European Innovation Academy, Kiuas Accelerator, and Alchemist Accelerator. 

CO-FOUNDER 

Teet is a powerhouse in business development and e-commerce. He co-created the game-changing "Boosting Loyalty" model and served as an Estonian E-commerce Association board member, contributing to shaping the country's digital landscape. Teet has led multiple companies to exits and is a former Digital Marketing lecturer at Tallinn University of Technology.

With over a decade of experience leading corporate retail sales, Teet Torim has a proven track record of driving large-scale business growth. He co-founded the Estonian Social Media Marketing School.

Additionally, he is a business mentor at the European Innovation Academy, Alchemist Accelerator, and Kiuas Accelerator, making him an expert in scaling businesses through AI-driven strategies.

CEO 

Savana Pires is the former Director of International Relations & Mobility at Porto Business School, leading the strategic development of international partnerships, global programs, and multicultural initiatives in Executive Education.

With expertise in business innovation, HR management, and human-centered design, she is pivotal in strengthening PBS’s global presence and fostering a multicultural mindset.

Savana holds a bachelor’s in business with a specialization in Global Marketing from the University of West Florida (USA, 2006), an MBA from Porto Business School (Portugal, 2021), and an MSc in Change Management from Lund University (Sweden, 2024).

Her extensive international experience spans Brazil, the USA, France, Japan, Panama, Sweden, and Portugal, with a focus on leadership, negotiation, cross-cultural and change management.